About Victoria Richter
"Design is my passion and I love that I’m able to share my passion with others." – Victoria Richter, Founder
San Francisco-born and bred, Victoria Richter’s love of design began as a child and blossomed into adulthood with a successful career in fashion. Taking what she calls “a leap of faith,” she applied her keen eye for style to interiors after being approached to run a furniture company. She worked alongside the industry’s top designers, honing her skills and curating one of the most renowned studios in San Francisco’s Merchandise Mart. It was there that she met Braden Richter, a well-known furniture designer, and the two married shortly thereafter. They later moved to Los Angeles, where she opened Jaxon in 2006.
Victoria’s Jaxon showroom is a celebration of her distinctive west coast style – practical and modern with a commitment to sustainability and green materials. As a mother of two, she needs furniture that is solidly built and made to withstand play dates and sleepovers, but can still impress during dinner parties and family gatherings. In addition to loving furniture that is easy on the eyes, she values furniture that is easy on the planet, which is why Jaxon partners with Urban Woods, a leading designer of sustainable furniture crafted from reclaimed and eco-friendly materials.
Victoria knows that furniture is more than just a financial commitment – it’s a decision you live with for years. It’s what your style and family grows with. That’s why she is dedicated to helping you in any way she can. Whether you have a styling question or simply want to know more about the production process, she and her expert staff are ready to help you create your dream home.
Her more recent successes with a roster of interior design clients has led her into a whole new pursuit for the Jaxon Brand. Now armed with a team of designers on staff, Jaxon and Victoria Richter are ready to take on your interior design project. Contact Us for more information.